Upfront Work Can Make Selling Your Home

Less Stressful; We Will Help


Three factors affect the sale of every property: price, condition, and location

You cannot do anything about the location of your property, so while that factor is very important, there is no action you can take to change where your house is located. However, you as a seller can and should affect both the pricing and the condition of your property. 

In terms of price, we will be very direct with you. Make no mistake—pricing is key. We will provide you with our professional opinion regarding price, based on recent sales of similar properties, as well as listings currently on the market. We realize it is your money and your decision, and our objective is to have you get the most money possible for the sale of your home. At the same time, if you price your property too high, your house will set on the market, and the longer it remains for sale, the less it probably will sell for when it does sell. So, it is better to price your property in line with market conditions at the beginning of the process, as opposed to pricing your house too high and then having to reduce the price over time, often more than once. 

Condition is the other factor you as a seller should address closely. We will walk through your home and tell you what projects you should do before placing your house on the market. Often, what sellers think they should repair/paint/replace will make no difference to prospective buyers. We will point out condition issues that will make a difference to buyers as they view your home. 

In terms of marketing your house to perspective buyers, the key is how your house appears online, both to fellow agents searching for clients and to individuals searching the web. We will make certain your property appears in the most favorable light possible, through descriptive copy of its features, photos that visually highlight its attributes, and accurate input of necessary information.

Every effort will be made to market your house to prospective buyers. We will discuss with you which specific tools will be utilized to catch the attention of possible buyers and their agents. 

Our advice regarding both projects and pricing will be honest and direct. We will tell what you need to hear, not necessarily what you want to hear. At the same time, we know the asking price for your property is your decision, not ours. 

We will be delighted to talk with you about selling your property.

We will tour your home and discuss projects you need to consider completing before placing your home on the market.  Some work items you are thinking of doing may not increase your home’s value, and we will point these out as well.  Our goal here is to present your listing as advantageously as possible to buyers, in order for you to receive the maximum dollar amount at closing. 

At this same meeting, we will review with you recent Sales and current Actives and Pendings in your neighborhood.  This will help guide our discussion concerning a price range you might consider for your property.  Pricing your listing competitively from the start should be your objective.  Our goal is to obtain for you the highest possible price for your listing.     


How to Improve the “Curb Appeal” of Your Home

First impressions are important.  What does your front door look like?  What about the walk leading to the front door?  Are these exterior features saying this house has been maintained well?

Trimming hedges and trees and putting out fresh mulch help in presenting a favorable picture.  Washing windows is always a good idea.  What about the roof?  Does it need to be checked?

If your home looks unkempt from the outside, buyers will be more critical about details on the inside.


Helpful Hints in Preparing for the Sale of Your Home

It will help us and yourself if you can locate the following documents:

  • Any appraisal–the one that was done when you purchased and/or a more recent appraisal completed when you refinanced 
  • Any documents from the builder who constructed your home–floor plans, room sizes, etc.
  • Any warranties such as basement waterproofing or window replacement that can be passed on to new owners
  • Information about appliances and heating and air conditioning systems
  • A list of all improvements you have made to the property since your purchase.  “Roof replaced Spring of 2013” and “Hall bath remodeled with new vanity and toilet in Fall of 2011” for example
  • Any survey or plat map of the property
  • Last 12 months of electric, gas, and water/sewer expenditures
  • Neighborhood or condominium association documents–by-laws, master deed, rules and regulations